HYUNDAI VENUE

Having moved over three lakh units since its launch in 2019, the Hyundai Venue is a strong player in the compact SUV space, and contributes 22 percent to Hyundai’s overall sales, making it an important offering for the Korean carmaker. Interestingly, “First time buyers now constitute 36 percent of Venue’s sales, so, very clearly, first time buyers are moving away from hatchbacks and towards compact SUVs,” says Tarun Garg, director of Sales, Marketing and Service, Hyundai Motor India. Thus, the Venue now gets a mid-life makeover and some new features aimed, as the company says, at ‘young first time buyers’.